viral marketing
noun
: marketing designed to disseminate information (as about a new product) very rapidly by making it likely to be passed from person to person especially via electronic means
Examples of viral marketing in a Sentence
Recent Examples on the Web
Ganz described building a viral marketing team engineered around the two-to-three week lifespan of a music trend cycle, with direct influencer relationships and in-house infrastructure designed to activate within 48 hours.
—
Kennedy French, Variety, 23 Apr. 2026
Faces of Death is director Daniel Goldhaber’s reimagining of the controversial 1978 cult horror with box office propelled by a viral marketing and PR campaign and strong word of mouth.
—Jill Goldsmith, Deadline, 12 Apr. 2026
As always, the Webbys feature a wide-ranging assortment of categories, covering everything from AI, viral marketing, and social media, to podcasts, digital creators, and music videos.
—Jon Blistein, Rolling Stone, 31 Mar. 2026
The Pop-Tarts Bowl has successfully navigated a thin line between viral marketing and gratuitous gimmick in recent years, providing a sprinkle-laden counterexample to those who fear non-College Football Playoff bowl games will crumble in this new reality of professionalized college football.
—Eben Novy-Williams, Sportico.com, 27 Dec. 2025
See All Example Sentences for viral marketing
Examples are automatically compiled from online sources to
show current usage.
Read More
Opinions expressed in the examples do not represent those of Merriam-Webster or its editors.
Send us feedback.
Kennedy French, Variety, 23 Apr. 2026
Faces of Death is director Daniel Goldhaber’s reimagining of the controversial 1978 cult horror with box office propelled by a viral marketing and PR campaign and strong word of mouth.
—Jill Goldsmith, Deadline, 12 Apr. 2026
As always, the Webbys feature a wide-ranging assortment of categories, covering everything from AI, viral marketing, and social media, to podcasts, digital creators, and music videos.
—Jon Blistein, Rolling Stone, 31 Mar. 2026
The Pop-Tarts Bowl has successfully navigated a thin line between viral marketing and gratuitous gimmick in recent years, providing a sprinkle-laden counterexample to those who fear non-College Football Playoff bowl games will crumble in this new reality of professionalized college football.
—Eben Novy-Williams, Sportico.com, 27 Dec. 2025
See All Example Sentences for viral marketing
Cite this Entry
“Viral marketing.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/viral%20marketing. Accessed 2 May. 2026.
Copy CitationLove words? Need even more definitions?
Merriam-Webster unabridged
